About Us
We're not here to wow you with jargon. Been doing this for years, and honestly? Most SEO shops talk a big game then disappear. Not us. Metric Labs works with businesses who actually want to rank higher and make money from their content. We dig into your numbers, figure out what's broken, and fix it. Sometimes that's technical stuff on your site. Sometimes it's your content strategy being all wrong. Most times it's both. Our clients don't just get traffic — they get the right traffic. The kind that converts.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Our Approach
Our approach combines proven methods with modern tools. We start with discovery, align on goals, plan clearly, and execute with quality checks at every step.
Our Story
Started Metric Labs back in 2017 because we kept seeing the same problem — business owners getting burned by agencies that promised the moon. We'd worked at bigger firms, seen the markup games, watched clients throw cash at vanity metrics. Decided there had to be a better way. Set up in Madrid and started taking on clients we actually believed we could help. Turns out, being honest about what's possible and delivering on it? People stick around. We've grown through referrals and repeat work, not sales calls.
Company founded with a team of 3 passionate professionals
Expanded services and reached 500+ satisfied customers
Opened new headquarters and doubled our team size
Celebrated serving over 2,000 clients with 98% satisfaction rate
Why Choose Us
Experienced Team
Our professionals have decades of combined experience. We've seen it all and know how to handle any challenge.
Quality Guaranteed
We stand behind our work with comprehensive guarantees. If you're not satisfied, we'll make it right.
Fair Pricing
Transparent, competitive pricing with no hidden fees. You'll always know exactly what you're paying for.
Proven Results
Thousands of satisfied customers and a track record of successful projects speak for themselves.
Meet Our Team
The people behind Metric Labs
Daniel Ruiz
Founder & Strategy Lead
Spent 8 years in agency SEO watching good ideas get buried in bureaucracy. Built Metric Labs to actually own the work and see campaigns through. Obsesses over client ROI and competitive research.
Sofia Martínez
Content Director
Writes content that ranks and converts. Came from journalism, so she knows how to tell a story people want to read. Won't publish something she wouldn't read herself either.
Andrés García
Technical SEO Specialist
Former developer who understands both code and search. Figures out why sites aren't indexing properly and fixes the mess other people left behind. Enjoys a good server log like most people enjoy coffee.
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Our Core Values
The principles that guide everything we do
Your Numbers Matter More Than Ours
We track what actually moves your business forward. Clicks mean nothing if they don't convert. Traffic means nothing if it doesn't pay your bills. We obsess over your metrics, not ours.
Say What We Mean
No marketing speak. No buzzwords. When something won't work, we tell you straight. When it's going to take longer than you want, we're upfront about it from day one.
Do the Boring Work Well
Real SEO is repetitive. Research, writing, testing, adjusting. Nobody finds it exciting. We do it anyway because it works. Consistency beats flashiness every single time.
Teach You What We Know
We want clients who understand their own business, not who depend on us forever. Sharing what we learn means you make better decisions, even the ones we're not part of.
Our Mission
Help businesses stop wasting money on bad marketing and start actually selling stuff through search. We build content and optimize sites based on what works, not what looks good in a presentation.
Our Vision
A world where small and medium businesses can compete online without hiring a whole department or getting ripped off. Good strategy shouldn't cost like building a spaceship.